Digital signage is a powerful marketing and communication tool, but only if it’s used correctly. Many businesses make the mistake of using digital signage as a passive medium, simply displaying static content and hoping that passers-by will take notice.
This one is obvious – if your digital signage is going to grab attention, it needs to look good. Use high-quality visuals that are bright, colorful and visually appealing.
Video is one of the most engaging forms of content, so make sure to use it on your digital signage. You can use video for everything from product demonstrations to customer testimonials.
Interactive content is even more engaging than static or video content. If you can, use interactive content on your digital signage to really capture people’s attention. For example, you could use a touchscreen display to allow customers to browse your product range or use a QR code scanner to give people access to exclusive content.
If you want people to engage with your digital signage, you need to make sure that the content is relevant to them. Think about who your target audience is and what kind of content they would find interesting, useful or entertaining.
Timing is everything when it comes to digital signage. Make sure to update your content regularly so that it remains relevant and interesting. You could even use real-time data to create dynamic content that changes based on the time of day or the weather.
If you have multiple digital signage displays in different locations, you can use location-based content to make sure that each display is relevant to the people who are seeing it. For example, you could use GPS data to show local news and weather on a display in a shopping center, or use beacons to show targeted content to people who are nearby.
Social media is a great way to make your digital signage more engaging. You can use social media feeds to show real-time content from Twitter, Facebook or Instagram, or you can use social media to crowdsource content for your digital signage. For example, you could ask people to share photos of themselves using your product and then display the best ones on your digital signage.
Data-driven content is content that changes based on data that you collect. For example, you could use data from your sales system to show live sales figures on your digital signage, or you could use data from your customer loyalty program to show personalized content to your best customers.
Running campaigns is a great way to make your digital signage more engaging. Campaigns can be used to promote special offers, to raise awareness of a new product or to generate excitement about an upcoming event.
Gamification is a great way to make digital signage more engaging, especially for younger audiences. You can use gamification to turn your digital signage into a game, for example, by using points, badges or leaderboards.
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